STUDIONOMICS

Cat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream, and in-person studios that is bound to transform the landscape as we know it. We talk to Laura about what it’s like to be a …

In today’s episode, we dive into what “mom strength” is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating and prioritizing when running her business. This episode is full of gems for anyone interested in …

You’ve probably heard that “storytelling” is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use a personal, compelling story in your messaging to build an emotional connection with your customers. This will help you build the ever-important “know, …

Cat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously detrimental to the success of your business. We talk about engagement, building community, and the secret to …

Your website is your marketing hub — it needs to shine! In this episode, Cat & Nicole chat with Connie Holen: MINDBODY-Certified Business Consultant and the visionary behind Pixality Design. We discuss the importance of a functional, up-to-date website, and Connie breaks down the 3 pitfalls most wellness business owners …

January is an exciting time for fitness business owners AND customers. In this episode, Cat & Nicole discuss real, actionable strategies for leveraging the new year’s excitement and turning new customers into raving fans! Listen on Spotify Listen on Stitcher Listen on iTunes

Most studio owners enter the industry because they’re deeply in love with their craft. Then, SURPRISE! Decision-making, staff-management, and leading a community during challenging times eclipse teaching classes altogether. In this episode, Cat & Nicole discuss standing in your power, taking back control of your business, and leading your community …

It’s safe to say that all of us would love to set goals AND achieve them. We all know that it’s important to be working towards something, to have a plan and to stick to it! We also know it’s easier said than done. In this episode, we cover REAL …

For the last episode of 2020, Cat & Nicole indulge in a fun conversation about their own self-care practices. With self-care being a top priority (rightfully so!) for business owners, we hope this episode will inspire you in your own practice! Happy holidays to all of our listeners and catch …

In this episode, Cat & Nicole invite two studio owners onto the podcast to shed light on their experiences over the past 6 months. We dive into how they’ve evolved and adjusted to the challenges brought on by the pandemic. They reveal a few of their secrets that, despite their …

Preparing for the  “January Rush” or “Gymuary” is both exciting and daunting. 2021 will be no exception, except this year, we’re working with a few curveballs. In this episode, we break down strategies for planning and executing your new year’s plan with focus and grace. We talk about promotions, big-ticket …

Keeping a studio running during a global pandemic whilst creating and managing a virtual business is by no means an easy feat! In addition, instructors are not necessarily aware of everything going on behind the scenes. As a studio owner, you must stay in control and bridge the disconnected perspective …

Most studio owners know that when capacity and volume decrease, prices need to increase — that doesn’t mean it isn’t terrifying! On today’s episode, Cat & Nicole demystify pricing changes, chat about how to communicate them to members, and share some practices to help soothe your soul when fear rears …

How to keep your clients

Retention is a major struggle for many studio owners in NORMAL times. With most fitness businesses losing clients left and right, it’s easy to feel drained and defeated. On this episode, we cover how to effectively communicate with lapsed clients to re-engage your list and win your members back! Listen …

Motivating your team into action

On today’s episode, we cover how to keep your instructors engaged by building an exceptional place for them to work. Adapting to ‘the new normal’ isn’t easy, but with the right mix of strategy and heart, it IS possible to lead a team that’s centered, connected, and motivated to give …

Staying steady during times of change

Cat & Nicole discuss 6 lessons learned since the start of the COVID-19 pandemic. We’ll cover the key to member retention, what NOT to do with your pricing, and how to make peace with today’s uncertainty. Listen on Spotify Listen on Stitcher Listen on iTunes

Coffee Talk

Welcome to Studionomics! In this episode, we (Cat & Nicole) chat about our journeys to now. You’ll see ‘behind the curtain,’ and learn about how we got our start in the consulting industry, what we love about our jobs, and why we work so well together. Links: https://blackbirdyogastudio.com/ Listen on …