Episode 18: The Power of Community

In this episode, we welcome FitGrid’s Founder and CEO, Ntiedo Etuk. Nt has led the creation of an online platform that focuses solely on building community. Together we dive into how the emphasis on communication and connectivity helps studios and fitness communities increase and strengthen the connections between their members to better drive retention and … Read more

Episode 17: Feminine Innovation

Cat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream, and in-person studios that is bound to transform the landscape as we know it. We talk to Laura about what it’s like to be a female entrepreneur in the fit-tech … Read more

Episode 16: Lessons from a #bossmom

In today’s episode, we dive into what “mom strength” is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating and prioritizing when running her business. This episode is full of gems for anyone interested in taking back control of their … Read more

Episode 15: The Power of Your Story

You’ve probably heard that “storytelling” is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use a personal, compelling story in your messaging to build an emotional connection with your customers. This will help you build the ever-important “know, like and trust” factor so … Read more

Episode 14: E-mail is (not) Dead

Cat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously detrimental to the success of your business. We talk about engagement, building community, and the secret to landing more sales. Listen on … Read more

Episode 12: Keeping the Resolutioners

January is an exciting time for fitness business owners AND customers. In this episode, Cat & Nicole discuss real, actionable strategies for leveraging the new year’s excitement and turning new customers into raving fans! Listen on Spotify Listen on Stitcher Listen on iTunes

Episode 11: Stepping Into Fearless Leadership

Most studio owners enter the industry because they’re deeply in love with their craft. Then, SURPRISE! Decision-making, staff-management, and leading a community during challenging times eclipse teaching classes altogether. In this episode, Cat & Nicole discuss standing in your power, taking back control of your business, and leading your community with confidence and grace. Listen … Read more