STUDIONOMICS

Building a strong community has a direct impact on client retention, one of the biggest challenges studio owners face. In this week’s episode, Cat & Nicole dive into what this means exactly and a few …

Catalina is a business consultant for fitness studios and a Health & Wellness enthusiast. She lives in Toronto with her husband and daughter.

Originally from Argentina, Catalina spent 10 years working in Europe, developing and implementing operational and cultural change in the financial services sector. While in London, Catalina became increasingly involved in the fitness industry, becoming a certified STOTT pilates instructor and providing consulting services to a number of award-winning boutique fitness studios.

Catalina’s consultancy, Telomere Consulting, provides strategic planning, business evaluation, and marketing services that enable growth and development. Catalina also coaches her clients on strategies for retention, pricing, sales, and the creation of new revenue streams.

Catalina’s experience working with a multitude of studios worldwide, and adapting to their unique cultures and values allows her to bring global best practices to her work and help her clients thrive. Telomere aims to provide studio owners with clear frameworks that will improve their clients’ experience and the studio’s bottom line.

Nicole is a Seasoned Yoga Instructor, Multi-Six-Figure Studio Owner and MINDBODY-Certified Business Consultant. She’s passionate about helping other women in business embrace the strategic aspect of their studios because she knows how well building authentic systems, a winning team and a cohesive brand lends itself to the flexible schedule and highly profitable studios we all set out to create in the first place.

Nicole has worked passionately in the wellness business since 2006. She is results driven, focused, and deeply motivated to help her clients break through roadblocks using the latest coaching tools, data and industry best practices. She specializes in mindset coaching and creating high-converting, client-centered sales processes that consistently capture, engage, and retain ideal clients. Nicole also offers KPI analysis, marketing consulting, and general growth strategy. Nicole works with wellness and fitness founders 1:1 and is fiercely devoted to helping them ditch fear and exceed their profit goals!

Building a strong community has a direct impact on client retention, one of the biggest challenges studio owners face. In this week’s episode, Cat & Nicole dive into what this means exactly and a few …

In this episode, we welcome FitGrid’s Founder and CEO, Ntiedo Etuk. Nt has led the creation of an online platform that focuses solely on building community. Together we dive into how the emphasis on communication …

Cat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream, and in-person studios that is bound to transform the landscape …

In today’s episode, we dive into what “mom strength” is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating and …

You’ve probably heard that “storytelling” is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use a personal, compelling story in your messaging to …

Cat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously detrimental to …

Your website is your marketing hub — it needs to shine! In this episode, Cat & Nicole chat with Connie Holen: MINDBODY-Certified Business Consultant and the visionary behind Pixality Design. We discuss the importance of …

January is an exciting time for fitness business owners AND customers. In this episode, Cat & Nicole discuss real, actionable strategies for leveraging the new year’s excitement and turning new customers into raving fans! Listen …

Most studio owners enter the industry because they’re deeply in love with their craft. Then, SURPRISE! Decision-making, staff-management, and leading a community during challenging times eclipse teaching classes altogether. In this episode, Cat & Nicole …

It’s safe to say that all of us would love to set goals AND achieve them. We all know that it’s important to be working towards something, to have a plan and to stick to …

For the last episode of 2020, Cat & Nicole indulge in a fun conversation about their own self-care practices. With self-care being a top priority (rightfully so!) for business owners, we hope this episode will …

In this episode, Cat & Nicole invite two studio owners onto the podcast to shed light on their experiences over the past 6 months. We dive into how they’ve evolved and adjusted to the challenges …

Preparing for the  “January Rush” or “Gymuary” is both exciting and daunting. 2021 will be no exception, except this year, we’re working with a few curveballs. In this episode, we break down strategies for planning …

Keeping a studio running during a global pandemic whilst creating and managing a virtual business is by no means an easy feat! In addition, instructors are not necessarily aware of everything going on behind the …

Most studio owners know that when capacity and volume decrease, prices need to increase — that doesn’t mean it isn’t terrifying! On today’s episode, Cat & Nicole demystify pricing changes, chat about how to communicate …

How to keep your clients

Retention is a major struggle for many studio owners in NORMAL times. With most fitness businesses losing clients left and right, it’s easy to feel drained and defeated. On this episode, we cover how to …

Motivating your team into action

On today’s episode, we cover how to keep your instructors engaged by building an exceptional place for them to work. Adapting to ‘the new normal’ isn’t easy, but with the right mix of strategy and …

Staying steady during times of change

Cat & Nicole discuss 6 lessons learned since the start of the COVID-19 pandemic. We’ll cover the key to member retention, what NOT to do with your pricing, and how to make peace with today’s …

Coffee Talk

Welcome to Studionomics! In this episode, we (Cat & Nicole) chat about our journeys to now. You’ll see ‘behind the curtain,’ and learn about how we got our start in the consulting industry, what we …